The promotion is open to residents to Denmark, Sweden, Finland and Norway, aged 18 years and over, excluding employees of the Promoter, their families, agents or anyone else professionally connected with this Promotion.

The promotion is open from 00:00:01 on 14th April 2025 to midnight on 13th July 2025. Entries must be received within these times in order to be valid.

No purchase necessary. Scan the QR code on advertising material presenting the promotion or visit se.bekindsnacks.com/se-sv/win(open in new tab) and complete the online entry registration form by entering your full name, email address, mobile number and postal address details.  

There are 202 prizes to be won which are available to all Denmark, Sweden, Finland and Norway residents who have taken part in the promotion.

• 1 (one) x tasty weekend break to London for two people including:

  • Food walking tour: (Approximately 3 hours) includes local guide, tastings at approximately 6 stops,

  • Morning bike tour: (3.5 hours) includes professional guide and rental of bike and helmet,

  • Brunch at a top restaurant: provided to the value of £65 per person, including gratuity, 

  • Market tour and cooking class: (Approximately 5 hours) includes professional guide/cook and all ingredients for multi-dish dinner

• 201 (two hundreds one) x 1 (one) month’s supply of BE-KIND bars (twenty-four)

The total number of prizes to be won is split between residents of the Countries who have taken part in the promotion.

The draw will be held once the promotional period closes on 13.07.25. 202 winners will be picked at random from all valid entries using an automated computer program and will be notified by no later than 27.07.25 with a confirmation text message to the mobile number provided upon entry of the promotion.

Winner of the weekend trip to London will receive an email from the prize provider within 14 days of winning text message notification to arrange their prize.

BE-KIND bars will be dispatched to arrive in the post within 28 days of winning text message notification to the address details provided upon entry.

Yes, you can enter once a day.

Only one prize per person will be permitted.

Your information will be used to fulfil this promotion and the delivery of your BE-KIND prize. Opt in information will be used to share personalised marketing offers from BE-KIND and other Mars Wrigley brands via email and other electronic channels. For more information, please take a look at the Mars privacy policy: www.mars.com/privacy(open in new tab), www.mars.com/privacy-policy-danish(open in new tab), www.mars.com/privacy-policy-swedish(open in new tab), www.mars.com/privacy-policy-finnish(open in new tab), www.mars.com/privacy-policy-norwegian(open in new tab)